Rove Expo 2020 — a lifestyle select-service hotel developed by Emaar Hospitality Group at the heart of the Expo 2020 Dubai site, directly facing the iconic Al Wasl Dome. The property embodies Rove's hybrid hospitality model: a contemporary, design-led stay built around always-on social, work and community programming.
As Senior Director at Emaar, Tomás Contreras contributed to the design and delivery oversight of the Rove portfolio in Dubai, ensuring consistency of the brand language across reception, market, dining, co-working and focus environments — and the integration of the property within the Expo 2020 masterplan.